THE STYLIST CLUB.
June intake now open. Limited places remaining.
Six months of live mentorship with Naomi. Applications close soon.
Your talent got you here. Your positioning will take you further.
The Stylist Club is a six-month business rebuild for interior stylists and designers whose talent isn't translating into the clients, rates, or recognition they deserve.
We rebuild everything that sits between your work and your premium clients: your brand, your positioning, your pricing, your systems, your proposals. All of it. Built properly.
If any of this sounds familiar, you're in the right place.
You're styling to a broad range of clients instead of attracting the ones you actually want.
Your rates are inconsistent, sometimes you charge what you're worth, often you don't, and you're not sure what the difference is.
Your brand and your website don't reflect the quality of your work. You know it. Your dream clients can probably feel it too.
You're getting enquiries, but too many of them question your pricing, push your scope, or simply don't value what you do.
You're working hard. But the business isn't working as hard as you are.
This isn't a skill problem. You have that. This is a positioning problem. And it's fixable — with the right structure, in the right order.
WHAT’S INCLUDED
Everything inside The Stylist Club.
Fortnightly Live Coaching with Naomi This is where your business gets unblocked in real time. You bring your current challenge — a proposal, a client situation, a pricing decision, a rebrand — and leave with a clear answer and a clear next step. No generic advice. Naomi looks at your actual business and tells you what to do.
Industry-Specific Masterclass Library Step-by-step training on everything your styling education didn't cover but your business depends on. Pricing. Positioning. Proposals. Website conversion. Lead generation. Personal branding. Client experience. Each masterclass is implementation-focused — built to be applied, not just watched.
The Business Vault A curated library of done-for-you tools: pricing frameworks, proposal templates, portfolio presentation guides, caption and messaging scripts, client workflow systems. Everything designed to remove the guesswork and speed up execution.
Private Community A Telegram community of stylists going through the same build at the same time. Peer accountability, shared wins, a space where you're not figuring this out alone.
Guest Expert Sessions Leading voices across PR, photography, marketing, and brand brought in to expand how you think and operate. Each session is chosen because it directly serves the business you're building inside the Club.
Immersion Celebration An in-person event at the end of the cohort. Because building something this significant deserves to be marked.
Lifetime Access Everything inside The Stylist Club is yours to return to. Revisit trainings. Rewatch coaching. Come back whenever you need clarity, direction, or a reset.
Here's what changes.
You wake up to bookings in your calendar from clients who found you, trusted you before they called, and are ready to pay.
Your brand looks premium. Your documents look premium. Your proposals are value-driven and clients say yes without negotiating.
You have a clear style identity. You're instantly recognisable in your market. You are no longer blending in.
You have systems that run without you chasing. Boundaries that are built into your client experience from the first touchpoint. A business that feels like a business — not a constant negotiation.
This is what The Stylist Club builds.
WHO THIS IS FOR
The Stylist Club is for you if:
You've been styling for one year or more and the business still doesn't feel solid.
You're getting work but not the right work — and you're not sure how to change that without starting over.
You know your brand needs work but you don't know where to start or what order to do it in.
You're undercharging and you know it, but raising your rates feels risky without the right foundation underneath you.
You're ready to stop piecing it together from podcasts and free downloads and have someone build it properly with you.
This is not for you if:
You're looking for a passive course to work through in your own time with no accountability.
You want quick wins without the structural work underneath.
You're not willing to look honestly at what isn't working in your business.
THE STYLIST CLUB CHAPTERS
The Stylist Club is built across four chapters, each one designed for a different stage of your business — from launching and landing your first premium clients, through to scaling into authority. Start where you are. Build from there.
-
CHAPTER 1.
LAUNCHING & PITCHING
The foundation phase: Business foundations, pricing, pitching, portfolio building and the essentials of finding your first PREMIUM clients.
-
CHAPTER 2.
BUILDING & BRANDING
Focus on building your unique stylist identity. Personal branding, positioning, content strategy and elevate your portfolio to attract the right clients.
-
CHAPTER 3.
CLIENTS & CREATIVE
Deep dive into client management, project workflows, styling frameworks, and delivering elevated creative that gets noticed.
-
CHAPTER 4.
SCALING & AUTHORITY
Moving from stylist to leader: High-ticket clients, bigger projects, team growth, and establishing yourself as an authority in the industry. Building a PR plan to pitch to publications.
Why Naomi. Why this.
Naomi Brand has been building and running interior styling businesses since 2012. She still does. She runs Brand Collective Styling alongside The Stylist Club — which means everything she teaches is something she currently uses.
She has worked with major branding companies internationally and within Australia. She understands suppliers, sourcing, photography, and what it takes to present a styling business at a level that attracts premium work.
She knows what a premium proposal looks like. What a premium website looks like. What a premium brand presence looks like. And she knows how far most stylists' businesses are from that — and exactly what needs to happen to close the gap.
She's also made every mistake. Undercharged. Taken the wrong clients. Built a brand that didn't reflect the work. And then fixed all of it.
That's what she teaches.
"I'm not just teaching this. I'm living it. I still take clients. I still run projects. The Stylist Club is built on what actually works in this industry right now."
THE INVESTMENT
The Stylist Club is $5,500 AUD for six months of live mentorship, industry training, done-for-you tools, community support, and lifetime access to everything inside.
Payment plans are available at $916/month across six months.
This is not a course. It's a business rebuild. The stylists who invest in it do so because they're ready to stop guessing and start building something that lasts.
By signing up, you agree to our Client Agreement
Meet some of our Guest Speakers
-
Sara Chamberlain
FOUNDER- TRES
-
Jess Martin
MINDSET COACH
-
Sabi Collective
INTERIOR PHOTOGRAPHER
-
Harper Collective
PR & MARKETING AGENCY
-
Adorer House
CREATIVE AGENCY
-
Jen Bishop
INTERIORS MEDIA PERSONALITY
Our Curated Templates That Convert.
Every member gets instant access to our library of curated templates, strategically designed to convert and book dream projects.
These aren’t just pretty layouts — they’re backed by a proven sales framework Naomi created to help stylists sell their offers with confidence and ease.
Each template walks you through how to:
Communicate your value with clarity
Confidently price and position your services
Highlight your unique point of difference (POD)
Present your offers with elevated, premium branding
So you’re not just sending documents — you’re selling an experience.
Belinda Gwen Studio
"I've worked with a lot of programs. None of them looked at my actual business the way Naomi does. The tools, the frameworks, the way she teaches you to think about your brand — it's not generic. It's built for this industry. If you're serious about your styling business, this is where you need to be."
Clay Interiors
"What sets Naomi apart is that she gives you the real picture — not just encouragement, but honest, practical direction you can actually use. The community she's built is genuinely collaborative. No competition, no gatekeeping. Just stylists helping each other build better businesses. That alone is worth it."
Indiana-Capsule Luxe
"I came in knowing business but knowing nothing about the styling world. The Stylist Club closed that gap fast. I left with a clear positioning, a foundation I actually trust, and the confidence to launch properly. Naomi doesn't just show up — she's invested in your result."
Not sure if this is right for you? Book a call.
A free 30-minute clarity call with Naomi. She'll look at where your business is right now, where it needs to go, and whether The Stylist Club is the right fit.
No pitch. No pressure. Just an honest conversation about your business.
If it's not the right time or the right fit, she'll tell you that too.