THE STYLIST CLUB.
THE BUSINESS BEHIND THE BEAUTIFUL WORK.
Next intake: December 2026. Eight places.
Six months of mentorship and creative direction with Naomi, including a day inside your business. Applications open October 2026.
Your talent got you here. Your positioning will take you further.
The Stylist Club is a six-month business rebuild for interior stylists and designers whose talent isn't translating into the clients, rates or recognition they deserve.
Naomi works on your business with you as your mentor and creative director. Together you rebuild everything that sits between your work and your premium clients: your brand, your positioning, your pricing, your systems and your proposals. All of it, built properly, with Naomi beside you for the full six months and inside your business for a day.
If any of this sounds familiar, you're in the right place.
You're styling for a broad range of clients instead of attracting the ones you actually want.
Your rates are inconsistent. Sometimes you charge what you're worth, often you don't, and you're not sure what makes the difference.
Your brand and your website don't reflect the quality of your work. You know it, and your dream clients can probably feel it too.
You're getting enquiries, but too many of them question your pricing, push your scope or simply don't value what you do.
You're working hard, and the business isn't working as hard as you are.
Every one of these comes back to positioning. And positioning is fixable, with the right structure in the right order.
WHAT’S INCLUDED
Everything inside The Stylist Club.
Six months working on your business with Naomi beside you, including a day spent inside it.
Naomi, up close
Naomi On Site
Naomi comes to you. She spends a half-day inside your business or on one of your live jobs, looking at your styling, your stock, your process and how you present your work, then tells you exactly what she'd change. Visits are scheduled between months three and five, once you have real work in progress to show her. Members outside Sydney and the Central Coast receive a live virtual walkthrough of their space.
The Shadow Day
Spend a day beside Naomi as she prepares for a job or a photo shoot. You'll see how she sources and selects every piece, plans the styling, packs and preps, and styles each shot for the camera. It's the behind-the-scenes work that makes a premium result look effortless, and you can only really learn it by being there.
Fortnightly Live Coaching
This is where your business gets unblocked in real time. Bring your current challenge, whether it's a proposal, a client situation, a pricing decision or a rebrand, and leave with a clear answer and a clear next step. Naomi looks at your actual business and tells you what to do.
Proposal Sign-Off
Before a significant proposal goes to a client, Naomi reviews it. Send it through Telegram and you'll have her notes within 48 hours, so the numbers, scope and presentation are right before your client ever sees them.
What you leave with
Creative Direction with Naomi
In your first month, Naomi reviews your entire brand the way a creative director would: your visual identity, your style curation, your voice, your imagery, your website and every document a client touches. Then she sets your direction in writing. You'll know exactly how your brand should look, sound and present itself, and every decision over the next six months builds on it.
The Signature Shoot Valued at $3,000
A professional shoot day, art directed by Naomi. In the morning the cohort styles the set together and captures images for your portfolio. In the afternoon, each member has a private portrait session inside the space they styled. You leave with editorial imagery of your work and brand photography of you, which is what every premium styling business runs on.
Pricing and Proposal Rebuild
Your rate card and your proposal, rebuilt with Naomi and signed off by her before you use them. You finish the program with pricing you can say out loud with confidence and a proposal designed to be accepted as written.
The Editorial Pathway
Naomi reviews your strongest images for pitch-readiness, and work that meets the standard is introduced to her editorial contacts. You also leave with a PR plan built around your business and your market.
The people around you
Opening Intensive and Graduation Lunch
Your cohort begins together in person on the Central Coast with a full-day intensive, and finishes together over a long lunch to mark what you've built. You don't just get a program, you get people. Friends for life.
The Private Showroom
Our supplier partners close their showroom doors for The Stylist Club. Over a private morning tea, each supplier walks you through their collections and trade programs, shows you what's arriving before it reaches the floor, and introduces you to the people you'll be ordering through. You leave with trade accounts opened and relationships most stylists spend years building.
The Boardroom
Sessions with the people who decide where premium work comes from: mindset coaches, interior founders, AI experts, marketing, interior photographers and our PR partners. Each one is chosen because they sit directly on the path between your work and your next client.
Partner Privileges
Preferred rates with The Stylist Club's creative partners across brand design, web, print and photography.
The foundations
Private Community
A Telegram community of stylists going through the same build at the same time, with Naomi inside it. Shared wins, honest feedback and a space where you're never figuring it out alone.
The Masterclass Library and Business Portal
Every masterclass, template and framework Naomi uses to run a premium styling business, from pricing and proposals to website conversion and client workflow. It's yours for life, so you can return whenever you need a reset.
Three Months in The Club Room
When the six months end, you move straight into The Club Room for three months, with its collaboration board, supplier directory and member events, so the momentum carries into what comes next.
Here's what changes.
You wake up to bookings in your calendar from clients who found you, trusted you before they called, and are ready to pay.
Your brand and your documents look premium, and your proposals are so clearly value-driven that clients say yes without negotiating.
You have a clear style identity and you're instantly recognisable in your market. You are no longer blending in.
Your portfolio finally looks like the level you work at, and so do you. The imagery across your website, your socials and your proposals shows a business that belongs at the premium end of the market.
You have systems that run without you chasing, and boundaries built into your client experience from the first touchpoint. Your business runs with the same calm confidence as your best work.
This is what The Stylist Club builds.
IN THE BOARDROOM
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Sara Chamberlain
FOUNDER- TRES
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Jess Martin
MINDSET COACH
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Sabi Collective
INTERIOR PHOTOGRAPHER
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Harper Collective
PR & MARKETING AGENCY
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Adorer House
CREATIVE AGENCY
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Jen Bishop
INTERIORS MEDIA PERSONALITY
WHO THIS IS FOR
The Stylist Club is for you if:
You've been styling for one year or more and the business still doesn't feel solid.
You're getting work but not the right work, and you're not sure how to change that without starting over
You know your brand needs work but you don't know where to start or what order to do it in.
You're undercharging and you know it, but raising your rates feels risky without the right foundation underneath you.
You're ready to stop piecing it together from podcasts and free downloads and have someone build it properly with you.
You want Naomi's eyes on your actual business, and you're ready to invest in having them there.
This is not for you if:
You're looking for a passive course to work through in your own time with no accountability.
You want quick wins without the structural work underneath.
You're not willing to look honestly at what isn't working in your business.
You can't set aside time over the six months to show up, implement and do the work between sessions.
THE STYLIST CLUB CHAPTERS
Six months, told in four chapters. Each one builds on the last, so by graduation your brand, your sales and your systems all work together.
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CHAPTER 1.
LAUNCHING & PITCHING
The foundation phase: Business foundations, pricing, pitching, portfolio building and the essentials of finding your first PREMIUM clients.
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CHAPTER 2.
BUILDING & BRANDING
Focus on building your unique stylist identity. Personal branding, positioning, content strategy and elevate your portfolio to attract the right clients.
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CHAPTER 3.
CLIENTS & CREATIVE
Deep dive into client management, project workflows, styling frameworks, and delivering elevated creative that gets noticed.
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CHAPTER 4.
SCALING & AUTHORITY
Moving from stylist to leader: High-ticket clients, bigger projects, team growth, and establishing yourself as an authority in the industry. Building a PR plan to pitch to publications.
Why Naomi. Why this.
Naomi Brand has been building and running interior styling businesses since 2012, and she still does. She runs Brand Collective Styling alongside The Stylist Club, so everything she teaches is something she uses in her own business right now.
She built a seven-figure styling business from the ground up and has worked with major branding companies in Australia and internationally. She understands suppliers, sourcing and photography, and exactly what it takes to present a styling business at a level that attracts premium work.
Naomi sees a brand whole. The colour, the curation, the tone of a caption, the weight of a proposal, the way a client feels opening an email. She can usually tell within minutes where a brand is losing premium clients, and she knows exactly what to change.
She's also made every mistake. She's undercharged, taken the wrong clients and built a brand that didn't reflect her work. Then she fixed all of it, and that's what she teaches.
"I'm living this. I still take clients and I still run projects. The Stylist Club is built on what actually works in this industry right now."
THE INVESTMENT
Already spoken with Naomi?
Secure your place below. $9,500 + GST, or 6 monthly payments of $1,650 + GST.
New here?
Every place begins with a conversation.
Six months of live mentorship and creative direction. A day with Naomi in your business. A day beside her preparing a job and photo shoot. Your Signature Shoot, a private showroom experience with our supplier partners, and lifetime access to the training library.
By signing up, you agree to our Client Agreement
Our Curated Templates That Convert.
Every member gets instant access to our library of curated templates, strategically designed to convert and book dream projects.
These aren’t just pretty layouts — they’re backed by a proven sales framework Naomi created to help stylists sell their offers with confidence and ease.
Each template walks you through how to:
Communicate your value with clarity
Confidently price and position your services
Highlight your unique point of difference (POD)
Present your offers with elevated, premium branding
So you’re not just sending documents — you’re selling an experience.
Belinda Gwen Studio
"I've worked with a lot of programs. None of them looked at my actual business the way Naomi does. The tools, the frameworks, the way she teaches you to think about your brand — it's not generic. It's built for this industry. If you're serious about your styling business, this is where you need to be."
Clay Interiors
"What sets Naomi apart is that she gives you the real picture — not just encouragement, but honest, practical direction you can actually use. The community she's built is genuinely collaborative. No competition, no gatekeeping. Just stylists helping each other build better businesses. That alone is worth it."
Indiana-Capsule Luxe
"I came in knowing business but knowing nothing about the styling world. The Stylist Club closed that gap fast. I left with a clear positioning, a foundation I actually trust, and the confidence to launch properly. Naomi doesn't just show up — she's invested in your result."
Not sure if this is right for you? Book a call.
A free 30-minute clarity call with Naomi. She'll look at where your business is right now, where it needs to go, and whether The Stylist Club is the right fit.
No pitch. No pressure. Just an honest conversation about your business.
If it's not the right time or the right fit, she'll tell you that too.